|How it all started|
Debbie O’Connor is a true creative entrepreneur. She has built and sold multiple businesses yet her passion lies within the creative industry. Debbie is determined to rid the world of poorly designed brands.White River Design (WRD) is named after the small South African town of ‘White River’ where Debbie grew up. As most of her family still live there, Debbie felt that this was a little piece of home that she could have with her every day.
Growing up in a close-knit community, instilled in Debbie a strong sense of family and community values, which is core to the way that her team does business. At the heart of everything she does, Debbie looks for a Win/Win situation. She treats her team and her clients as extended family and has a unique way of building strong and lasting relationships, built on trust and respect.
|The business grows…|
WRD was started in 2003 from a back room in her home with her 3 month old son in tow. By mid 2005 WRD won an award for Outstanding Professional Services and has been winning awards every year since. In 2012 Debbie was announced as the 2012 Penrith Business Person of the Year.
In 2011 the WRD team moved the business out of the O’Connor home and into premises. The business has steadily grown and now consists of 3 graphic designers, an office manager/bookkeeper, a receptionist and 3 contract web developers.
In 2012 White River Design was very excited to have been part of the rebranding process for the ‘Penrith Is Here’ brand and the roll out of the concept, which was commissioned by Penrith City Council. We continue to work very closely with the council on their collateral and aim to become a preferred supplier.
In 2013 WRD celebrated 10 years in business which included a brave rebrand that was awarded a Sydney Design Award for the category of Marketing – Brand 360 which looks at the whole brand experience. Our studio walked away with another award to add to our collection, but this time in the company of the leading design studios in Sydney.
In 2014 we moved our studio into Penrith’s first creative co-working destination called The Creative Fringe which is another brainchild of Debbie’s.