12WBT

Cooking up a Deliciously Good Marketing Idea

We were so excited to be given the opportunity to design and publish a cookbook for the Michelle Bridges 12 Week Body Transformation program, in celebration of them being in business for 5 years.

This is a great example of how planning, a vision and goals can make your marketing ideas not only turn into dollars, but create credibility and equity with your user.

For their first-ever 12WBT cookbook featuring program recipes and content, our brief was to provide the overall design template and look & feel, design and produce the full 148-page cookbook and coordinate printing and delivery.