Alive 90.5

Alive 90.5 is a local Western Sydney community radio station that came to use for help with their branding (we have included the before so you can see how far they have come).

Once we realised that they were The Neighbour Brand Personality we knew what had to be done. With a name that includes the word ‘Alive’ we knew that we need to add some life and spark to their brand. With attributes of the Neighbour Personality in mind: inclusivity, community, people orientated and belonging, we got designing.

There are various symbolic elements within this logo: The logo icon represents a star-shaped firework bursting with colour and liveliness, it also represents community of people coming together (shaped as 5 individuals celebrating with their hands in the air). The five colours represent the five key values of the brand coming together: Community, Integrity, Respect, Passion and Collaboration.