Brand Personality: The Magician and The Creator
WRD started operating in 2003. Ten years later the opportunity to rebrand was too enticing to miss. So much in the business had changed and the studio was crying out for a contemporary new look that would position us as Penrith’s leading branding studio.
Simplifying our name from White River Design to the abbreviated WRD immediately transforms the business from a design business to a creative studio, where we offer so much more than simply graphic design. We needed our new look to exude confidence, creativity in its simplest form and innovation. From print and web design to copywriting, photography, marketing, sign writing and brand strategising, our al-inclusive studio needed a brave new look to go with it. Turning Ten Years New in 2013, we launched our brand at a birthday bash involving many of our clients and suppliers. View our launch video.
With the brand positioning of being able to make things happen and turn ideas into reality, we aim to empower our clients by transforming their business through creativity and produce designs that they can be proud of. This rebrand won us a 2013 Sydney Design Award in the category of the Marketing 360 Brand.