I am part of a tribe! A tribe of women who encourage, support and uplift each other.

Victoria’s Secret is a classic Seducer personality. Intimate, indulgent and connected.

The recognition of a tune or jingle associated with a brand can be a very powerful trigger.

Branding is one of those concepts that most business owners find confusing. Surely once you have a logo, you have a brand? Not so.

What does this mean? Simply put, it is how people experience your brand. How do they feel after walking into your store, dealing with your staff, utilising your services?

Business cards that are designed with your brand in mind will tell a story.

A responsive website is mobile friendly but you are getting so much more. Here’s why…

People remember stories far better than they can recite a list of attributes or benefits. Wrap what you want to say into an engaging story and your audience will remember you forever.

I've said it before and I'll say it again - your logo is not your brand!