As a start up it is tempting to bootstrap your beginnings, and sadly investing in your brand takes a back seat.
So how do you go about changing a dysfunctional culture, or better still, ensuring that the culture in your business is positive, engaging and inclusive?
What kind of reputation do you have? Does the client see value in what you offer and is it relevant?
There’s no denying that culture is an important fibre in our fabric as humans, so it's vitally important to get it right.
Creating a memorable brand experience is one sure fire way to increase business with loyal customers. And who doesn’t want that?
In a nutshell, your brand promise is your commitment to your customers, suppliers, team and yourself.
This might seem like magic, but the reality is that it's all in the power of branding.
Developing your personal brand can impact not only on your career but, your entire business or the company that you work for.
Your logo is not your brand. This statement becomes even clearer when we realised that apples don’t sell computers.