We see shapes every day, yet did you realise that there is a psychology behind them?
If you have ever heard me present you will know that I see the telephone as an untapped brand experience tool that most businesses take for granted.
Colour most definitely creates emotions but did you realise that colour means different things to different cultures?
So how do you go about changing a dysfunctional culture, or better still, ensuring that the culture in your business is positive, engaging and inclusive?
Developing your personal brand can impact not only on your career but, your entire business or the company that you work for.
Your logo is not your brand. This statement becomes even clearer when we realised that apples don’t sell computers.
If you don’t have a brand promise - now is the time to create one. But that is easier said than done.
Whether you’re a one-man-band or a business of many, entering awards are a very clever way of positioning your brand as a leader in your field.
Melinda wanted a brand that immediately resonated. That would stand out and be remembered for all the right reasons.