The difference between website hosting, email hosting and email exchange

Posted on: October 30th, 2017

The difference between website hosting, email hosting and email exchange

As a branding studio that designs, develops and hosts website, we have fallen into a challenging workspace where the lines between what we provide and what an IT guru provides has become blurred.

To clear up some misconceptions, I thought I’d share with you the different roles of website hosting and email hosting and why the latter requires an IT professional to set up and trouble shoot.Read more »

How to leverage awards for your brand whether you win or not

Posted on: September 30th, 2017

Love them or hate them awards are an incredible marketing tool for any business prepared to put themselves out there. As a small business owner myself, I have used the power of awards to build not only my two business brands, but also my own personal brand.Read more »

Gold winners at the Sydney Design Awards for branding

Posted on: August 30th, 2017

It’s not everyday that you win GOLD at the Sydney Design Awards, so we thought that we would share with you a little of what goes on behind the scenes to create an award winning brand.

White River Design Sydney Design Awards Gold award winner

Read more »

7 Tips to get your Facebook Business Page Pumping

Posted on: July 28th, 2017

I have 7 seldom spoken tips that will help you get better leverage for your Facebook business page. These are simple, quick and very easy to set up yet can make a world of difference to your Facebook presence. To access these settings you will need to be logged in as an Admin for the business page. Everything will be editable from the ‘Settings’ or ‘About’ tabs.

Read more »

5 biggest branding mistakes made on social media

Posted on: June 20th, 2017

Social media is here to stay. And it’s free! So for most businesses it’s the cheapest way of getting your product or service in front of masses of people for a small investment (your time). But how much damage can social media do to your brand? The truth is, that it can do a massive amount of damage if you don’t have a plan on who is going to post what, where and how often. The saying ‘something is better than nothing’ does not apply if you are trying to build a brand that customers will fall in love with.

5 branding mistakes made on social mediaRead more »

How the ‘F’ word got my business

Posted on: May 30th, 2017

How the ‘F’ word got my business, and brand experience won my loyalty

I don’t get out much! Between work and kids I really am a home-body at heart.

But when I do get out to play I am constantly amazed by how some businesses know how to impress, while others have you feeling as though you shouldn’t have left home.

This past weekend I am pleased to say was the former. My husband and I decided that we needed a night out in the city. We organised dinner with friends and booked a hotel close to the restaurant. It was in Woolloomoolloo, Sydney – yes home to Russell Crow and Read more »

5 Traits Needed to Build a Personal Brand

Posted on: April 29th, 2017

Today I sat in the Sydney Gymnastics Centre and watched 60 young girls flip, cartwheel, summersault, glide, kip, balance and vault their way through the Border Challenge trials. The energy in the air was palpable as the chalk dust and the sound of the floor routine music filled the air. Only 6 of these girls would make it through to the Border Challenge competition to represent NSW against Queensland.

I marvel at these young girls on the verge of womanhood. I see the tenacity, dedication and handwork that they put into their sport and can’t help but notice the similarities in running a business – in particular, one where you are creating a personal brand.

What’s in a business name?

Posted on: March 21st, 2017

I grew up in apartheid South Africa. Mum, dad, myself and my two sisters and baby brother. We lived in a small bush town nestled on the border of the world famous Kruger National Park. (It’s where most of my family still live to this day).

The community is filled with people who know, love and support each other. Yes, it is a small town and everyone knows your business (which as a teenager made me want to escape), but everyone has your back – always.

This is why I named by business after my hometown, White River.Read more »

How to create a retail brand experience

Posted on: February 27th, 2017

The secret to branding success is to give consumers more than what they’d expect to receive when it comes to customer service, quality and brand experience.

How to create a retail brand experience

Retail brands have an opportunity to build strong and lasting relationships with their customers by creating experiences that are relevant, intimate, and fun.

In the retail market the emphasis has shifted from the retailer having all of the control, setting the price and receiving payment for ‘stuff’ that people need. Gone are the days when consumers could only shop when the stores were open, buy what the retailer had on the shelves and pay the price that was stated.Read more »

Top tennis players personal brands

Posted on: January 31st, 2017

Off the back of an epic final between Federer and Nadal at the Australian Open, I couldn’t help notice that Nike had centre stage when it came to brand exposure. Emblazoned on both players head bands, Nike must have been celebrating that these two players had made what turned out to be one of the all time best finals we have witnessed.

The top 7 personal brands in tennisRead more »

The Creative Fringe
Unit 6, 51 York Road
Penrith, NSW 2750

Tel: (02) 4732 4766
Email Us
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White River Design
Tel: (02) 4732 4766  |  Email Us
The Creative Fringe Unit 6, 51 York Road, Penrith, NSW 2750