How to create a brand promise

Posted on: June 12th, 2018

Ingredients to create a brand promise

We all make promises in life. Those of us that keep our promises earn the respect of those around us and gain a reputation for being reliable. However, there are those (and we all know them) who make promises and continuously break them. They are unreliable and we can’t trust them to do what they say.

Similar to life, brands around the world make promises.Read more »

7 Deadly Branding Mistakes to Avoid

Posted on: May 10th, 2018

7 deadline branding mistakes to avoid

Most people underestimate the power of branding. Yet if I ask you for the first brands that pop into mind when I say;Read more »

5 Tips to Uncover your Personal Brand

Posted on: April 11th, 2018

5 Tips to uncover or discover your personal brand

Personal brands have impact. They are resonating with people all over the world in a way that corporate brands do not. Richard Branson, Oprah Winfrey, JK Rowlings. These people have built strong powerful brands that have enhanced their businesses, rather than the other way around.

Developing your personal brand can impact not only on your career but as mentioned above, your entire business or the company that you work for. It doesn’t matter if you are an entrepreneur or an intrapreneur, the impact of carefully creating and developing a personal brand is moreRead more »

The Who, Why, How and What of branding

Posted on: March 16th, 2018

Your logo is not your brand. This statement becomes even clearer when we realised that apples don’t sell computers. It’s the brand behind the computer company, that gets us excited enough to camp outside a store in order to be the first people to lay our hands on the latest technology.

If your logo is not your brand, what is?Read more »

What’s your brand promise?

Posted on: January 31st, 2018

Branding is all about reputation.

And a reputation is created by consistently delivering on a brand promise. We all have ‘that friend’ who is constantly late, or always pulls out of things at the last minute. Unreliable and fickle. We still love them, but we don’t trust them to follow through, and we know that we can’t rely on them.Read more »

5 Reasons to keep WordPress updated

Posted on: December 12th, 2017

Reasons to Keep WordPress Updated

I’ve said it before and I’m likely to say it again. Your WordPress website is not a ‘set and forget’ feature of your business.

WordPress is the largest online content management system in the world with well over 75 million websites built using it’s software. Just like your trusty iPhone or software on your computer, websites need regular updates to ensure high levels of security are maintained, plugins are running smoothly and Google is ranking your website higher.

Read more »

The difference between decision makers, referrers and influencers

Posted on: November 28th, 2017

The difference between decision makers, referrers and influencers

I would suggest that you are all three – for different reasons and at different times.

I have had two recent experiences which have made me realise just how important the role of Read more »

The difference between website hosting, email hosting and email exchange

Posted on: October 30th, 2017

The difference between website hosting, email hosting and email exchange

As a branding studio that designs, develops and hosts website, we have fallen into a challenging workspace where the lines between what we provide and what an IT guru provides has become blurred.

To clear up some misconceptions, I thought I’d share with you the different roles of website hosting and email hosting and why the latter requires an IT professional to set up and trouble shoot.Read more »

How to leverage awards for your brand whether you win or not

Posted on: September 30th, 2017

Love them or hate them awards are an incredible marketing tool for any business prepared to put themselves out there. As a small business owner myself, I have used the power of awards to build not only my two business brands, but also my own personal brand.Read more »

Gold winners at the Sydney Design Awards for branding

Posted on: August 30th, 2017

It’s not everyday that you win GOLD at the Sydney Design Awards, so we thought that we would share with you a little of what goes on behind the scenes to create an award winning brand.

White River Design Sydney Design Awards Gold award winner

Read more »

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White River Design
Tel: (02) 4732 4766  |  Email Us  |  Privacy  |  Terms
The Creative Fringe Unit 6, 51 York Road, Penrith, NSW 2750