When I first came to Australia I managed to secure myself a job working in an agency in Double Bay where we produced collateral for multi-million dollar homes in the Eastern Suburbs. On the outside (and on paper) this looked like the dream job, but when I started I soon realized that this was far from utopia.
Read more »
How come Cadbury’s sells blocks of chocolate for $4 while Three Chocolatiers sells theirs for double the price. Any is it that BigW sells $30 jeans while Calvin Klein can sell $300 jeans? It’s not about the price tag – it’s about the brand.
Read more »
There’s no denying that culture is an important fibre in our fabric as humans. Culture influences our behaviour, our perceptions and shapes our personalities. Culture is described as a set of customs, ideas and social behaviour of a group of similar people in a community. Brand culture is all of this, but within the workplace. It’s a vitally important element to get right.
Brand culture is not just having a ping-pong table at work or pizza on Fridays. Your brand culture goes right to the heart of what the company stands for and cannot be built without the following 7 essential ingredients.Read more »
Did you know that the average internet user is served 11,250 adverts a month – and that is just online! Then of course we need to take into account TV advertising, radio, ‘junk-mail’, billboards, packaging, signage and more, and that number escalates dramatically.
So with this amount of content bombarding the consumer everyday, it really is harder than ever for brands to cut through the clutter, and make a significant connection to entice the customer to buy. But did you know that by strategically developing a brand with personality, there is a much higher chance of being able to connect and resonate with your customers.Read more »
Creating a memorable brand experience is one sure fire way to increase business with loyal customers. And who doesn’t want that? Leave them loving not just what you do, but how you do it so that when it comes time to purchase again, they think only of you. Muscle memory is a real thing and it doesn’t only relate to your body muscle – your brain has it too.
Read more »
We all make promises in life. Those of us that keep our promises earn the respect of those around us and gain a reputation for being reliable. However, there are those (and we all know them) who make promises and continuously break them. They are unreliable and we can’t trust them to do what they say.
Similar to life, brands around the world make promises.Read more »
Most people underestimate the power of branding. Yet if I ask you for the first brands that pop into mind when I say;Read more »
Personal brands have impact. They are resonating with people all over the world in a way that corporate brands do not. Richard Branson, Oprah Winfrey, JK Rowlings. These people have built strong powerful brands that have enhanced their businesses, rather than the other way around.
Developing your personal brand can impact not only on your career but as mentioned above, your entire business or the company that you work for. It doesn’t matter if you are an entrepreneur or an intrapreneur, the impact of carefully creating and developing a personal brand is moreRead more »
Your logo is not your brand. This statement becomes even clearer when we realised that apples don’t sell computers. It’s the brand behind the computer company, that gets us excited enough to camp outside a store in order to be the first people to lay our hands on the latest technology.
If your logo is not your brand, what is?Read more »
Branding is all about reputation.
And a reputation is created by consistently delivering on a brand promise. We all have ‘that friend’ who is constantly late, or always pulls out of things at the last minute. Unreliable and fickle. We still love them, but we don’t trust them to follow through, and we know that we can’t rely on them.Read more »