Branding is all about reputation.
And a reputation is created by consistently delivering on a brand promise. We all have ‘that friend’ who is constantly late, or always pulls out of things at the last minute. Unreliable and fickle. We still love them, but we don’t trust them to follow through, and we know that we can’t rely on them.Read more »
I’ve said it before and I’m likely to say it again. Your WordPress website is not a ‘set and forget’ feature of your business.
WordPress is the largest online content management system in the world with well over 75 million websites built using it’s software. Just like your trusty iPhone or software on your computer, websites need regular updates to ensure high levels of security are maintained, plugins are running smoothly and Google is ranking your website higher.
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I would suggest that you are all three – for different reasons and at different times.
I have had two recent experiences which have made me realise just how important the role of Read more »
As a branding studio that designs, develops and hosts website, we have fallen into a challenging workspace where the lines between what we provide and what an IT guru provides has become blurred.
To clear up some misconceptions, I thought I’d share with you the different roles of website hosting and email hosting and why the latter requires an IT professional to set up and trouble shoot.Read more »
It’s not everyday that you win GOLD at the Sydney Design Awards, so we thought that we would share with you a little of what goes on behind the scenes to create an award winning brand.
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How the ‘F’ word got my business, and brand experience won my loyalty
I don’t get out much! Between work and kids I really am a home-body at heart.
But when I do get out to play I am constantly amazed by how some businesses know how to impress, while others have you feeling as though you shouldn’t have left home.
This past weekend I am pleased to say was the former. My husband and I decided that we needed a night out in the city. We organised dinner with friends and booked a hotel close to the restaurant. It was in Woolloomoolloo, Sydney – yes home to Russell Crow and Read more »
Today I sat in the Sydney Gymnastics Centre and watched 60 young girls flip, cartwheel, summersault, glide, kip, balance and vault their way through the Border Challenge trials. The energy in the air was palpable as the chalk dust and the sound of the floor routine music filled the air. Only 6 of these girls would make it through to the Border Challenge competition to represent NSW against Queensland.
I marvel at these young girls on the verge of womanhood. I see the tenacity, dedication and handwork that they put into their sport and can’t help but notice the similarities in running a business – in particular, one where you are creating a personal brand.