Get your story into the newspaper for free

Posted on: November 30th, 2016

Publicity can get expensive, but if you have a great story to tell, there is a way to get your article into the newspaper, magazine or even radio for free. Remember that when it comes to print, editors have a certain amount of space that they need to fill, and if an advertiser drops out or another story falls flat, they will be grateful to get yours, but you’ll need to make their lives easier. This is where our 8 tips come in handy.

8 tips to get your press release into the newspaper

press-release

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Branding versus Marketing

Posted on: November 15th, 2016

The 8 key differences between branding and marketing

We hear the terms marketing and branding being bantered around together too readily, which causes confusion as to what is what. Let’s make no mistake about this – branding and marketing are entirely different. It’s important to know where to place your focus and your hard earned dollars.

marketing vs branding - the difference betweenRead more »

Apples don’t sell computers

Posted on: November 1st, 2016

I’ve said it before and I’ll say it again.

Your logo is not your brand.

People don’t buy from you because of your logo. They buy from you because of your beliefs, your values – your ‘why’. They buy from you because of your brand.

Understanding who you are, what you stand for and why you do what you do, is critical to building a brand that emotionally attracts clients to your business.

Apples don't tell computers - the brand doesRead more »

The $15 branding blunder

Posted on: September 29th, 2016

It spread through social media faster than a bushfire on a windy day. One bad customer experience resulted in a social media onslaught that has literally seen the overnight tumbling of a hairdressing franchise.

Kerrie Davies, editor of the Nepean News, was furious after being treated like a criminal at a local salon where she went to get her hair blow dried. She took to social media to vent her frustrations, not realising that her post would go viral. In fact it was shared overRead more »

What does your dress code say about you and your brand?

Posted on: August 31st, 2016

It shouldn’t come as a surprise to say that your clothing or style of dressing can tell people a lot about not just who you are, but also what you do, what your ambitions are, your religion or even how you like to spend your spare time.

Dress code uniformRead more »

Own your space and become an industry leader

Posted on: July 20th, 2016

What brands come to mind if I say:

– fast food
– safe car
– soda drink
– search engine

If you had answered, McDonalds, Volvo, Coke and Google, then you’re not alone.

These brands completely own their space. However it has taken decades (in some cases over a century), millions of dollars and one almighty plan to get there!

Owning your space or becoming an industry leader may sound like a pretty scary thing, and to most of us it seems impossible – especially if you are planning to complete with the likes of CocaCola or Nike. The reality is that unless you have a completely unique product or service, a huge budget, a water tight strategy and an incredible following and a will of steel, you’re unlikely to build a brand as big as these giants. So why am I then bothering to write this blog? Because there is another way to ‘own your area’.Read more »

How to create a tagline for your brand

Posted on: June 30th, 2016

A tagline is a catch phrase or slogan that is linked to a brand to help connect a particular message to a brand and assist with brand recognition. Creating a tagline for your business can be a very powerful way to cement your brand in the minds of your consumers.

Taglines fulfil an important role in branding as they allow consumers to quickly understand what a business is all about.

How to create a tagline

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Do you need a uniform for your brand?

Posted on: May 31st, 2016

Like it or not, how you dress has an impact on how people perceive your brand. Some brands choose to allow their staff to wear what they prefer, as long as they adhere to a company dress code, while other businesses require their staff to wear a uniform.Read more »

Brands leveraging off trends

Posted on: April 26th, 2016

The fast paced world that we live in is dominated by trends. What’s trending today will be passé tomorrow – I just need to look at my children to know that this is fact.

Being able to identify trends, will enable you to take advantage of consumer fads or industry developments. Whether they are social, environmental, political, economical or technological some trends can catapult an industry or destroy it.Read more »

How to build a brand with personality

Posted on: March 30th, 2016

Since humans could communicate, we have been telling stories. Stories that capture our attention, evoke emotion and connect us. Whether they are stories told around a camp-fire, passed down from father to son, fairytales or even passages from the Bible, stories are a big part of what makes us human. Having a good story makes the relaying of the message so much easier – just take a look at Rhonda and Ketut!

Rhonda and KetutRead more »



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Penrith, NSW 2750

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