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Good design sells! Before considering saving dollars on design in favour of something else, think again!
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If you thought that your brand was just your logo then think again. Here are 52 extra branding tips to get you on track for the new year.
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We see shapes every day, yet did you realise that there is a psychology behind them?
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Research has shown that association with colours increased brand recognition by as much as 80%.
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Are you thinking of rebranding? Perhaps you just need to tweak your logo. Either way, here are 8 mistakes to avoid.
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As a start up it is tempting to bootstrap your beginnings, and sadly investing in your brand takes a back seat.
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Melinda wanted a brand that immediately resonated. That would stand out and be remembered for all the right reasons.
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There will be times when you will be challenged. Sometimes to the point of impossibility. You may doubt yourself, your ability or your strength.
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Remember to tell your brand story often and ensure that all people involved in the business know the story too and are able to tell it well.
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